Chocolate milk drinker transported to beach party via AJF
Bega Dairy & Drinks’ Dairy Farmers Classic chocolate milk brand has launched its first major campaign in seven years via AJF. The brand was previously part of Lion Dairy & Drinks.
The campaign highlights Dairy Farmers Classic as the classically smooth option, based on the brand platform “Here’s to Good”.
In the 30 second TVC, a woman in a supermarket checkout line drinks a chocolate milk. When she drinks it, she is transported to a beach, playing a saxophone and conga dancing with other people from the supermarket. . The spot ends with the tagline: “Classically Smooth”.
