Chris O’Keefe shifts from Perth to run UM Melbourne, Bingwa expands responsibilities

O’Keefe

IPG Mediabrands has announced a shuffling of it management deck with the group’s Perth managing director Clive Bingwa taking on responsibility for Initiative Perth as Chris O’Keefe switches to UM as managing director of its Melbourne office.

O’Keefe was Initiative’s Perth managing director and replaces Ivo Kavelj who is moving over to a role with Magnaglobal, the Mediabrands division charged with oversight over the group’s trading and forecasting.

“Chris O’Keefe has been an outstanding leader for our Perth agency during the past four years,” said Lee Leggett CEO of Initiative.