Christian churches claim success in first united advertising push
Australia’s major churches have deemed their first big ad campaign uniting 15 Christian denominations as a success, last year attracting over $2m worth of media exposure.
Led by the Bible Society, the “Jesus. All About Life” saw 1,760 churches in New South Wales and West Australia come together in a bid to bring Jesus into everyday conversation in a modern way.
Created by ad agency 303 and Taurus Marketing, the push kicked off online, followed by ads on Adhsel panels, radio and print advertising.
Interesting how the two TV segments with Audio are Rove and the 7PM project who probably ripped into the campaign later on in the segment, and how many facebook friends and Twitter followers were already converts?
We’ve found that visiting tourist attractions to pray for the launch of all of campaigns to be a very successful strategy over the years.
Hey now, don’t knock it too hard kids. Regardless of your views on the ‘product’ this was a succesful camapign that achieved cut through in a variety of key media. I’m no bible basher, but it’s clear that this job well done. If this was my showreel, I’d be sleeping easy at night, knowing I’d done a stellar job. Credit where it’s due.
Tough client to flog, certainly one we’d think twice about. Top marks to 303 and Taurus.
I heard prompted awareness of Jesus rose 13%…
Dear Darwin
the aim wasnt to convert people, it was to start the conversation on a topic involving nothing new
the fact that christianity is a soft target for derision was probably what made it newsworthy, and plenty of negative things would have been said
but the executions were cute, awareness was raised, people started talking, and the unified campaign was a great internal communication
Love,
Sven the atheist
Really simple question for any campaign. What was the ROI?
How many incremental people are now attending church?
So what if the awareness of the campaign was good, it’s all about purchase!!
I never understood the video ad campaign as none of the examples remotely applied to me, and i struggled to picture anyone i know relating to them. The result seems to have been a campaign that preaches to the choir. I saw no new people come to church during the campaign peak and only a minor increase in the regular patronage. We need to do better. I hope and pray next year we find success. God Bless
I actually really loved the retro font of the brand.
I bought a t-shirt and Christians think I’m one of them and Non-Christians think I’m taking the piss.