Christmas in November: Black Friday spend tipped to top Boxing Day
Black Friday is quickly leapfrogging Boxing Day as the biggest shopping event of the year, with over 10 million Australians tipped to spend an average of $440 each at the sales.
New figures released by strategic insights consultancy Nature predict a 14% boost on last year’s Black Friday sales, which saw Australians spend a record $7.1 billion, driving November spend to a record high for the month. Black Friday lands on November 24, and the sales carry through the weekend and into Cyber Monday, the digital equivalent.
