Chrysler continues realignment into Maxus

Tim Burrowes

January 28, 2010 5:08

Chrysler has awarded Maxus its media planning and buying account following a global realignment.

The WPP-owned Maxus already handles media for Fiat – which last year took ownership of Chrysler – in markets around the world. However, in the Americas, it’s handled by Interpublic Group’s Universal McCann.

The Omnicom-owned Davinci Selectwork was the incumbent in Australia.

It follows developments in the US last year which saw Chrysler end its 60-year creative relationship with Omnicom’s BBDO in favour of Publicis Groupe’s Fallon.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.