Dr Mumbo notes that news.com.au is taking a somewhat idiosyncratic approach to court reporting.
Let’s hope Rupert wasn’t watching!
Get the latest media and marketing industry news (and views) direct to your inbox.
Sign up to the free Mumbrella newsletter now.
"*" indicates required fields
This website uses cookies for proper functioning and enhancing the user experience. By clicking 'Accept' on this banner or using our site you accept our use of cookies. You can also 'Read More' to view our Cookie Policy and learn how to control them. Read More
On Saturday I got a PerthNow (Sunday Times) email that included a link to an article with the headline of:
“Man poses as dead mum, collects welfare”
following with
“Man dons red dress and platinum wig to collect on $100k of his dead mum’s government benefits. Norman Bates, much?”
I think someone on their webteam has developed a brilliant sense of humour.
With the newspaper sites gradually slipping behind the paywall, this seems a deliberate strategy: take news.com.au downmarket for maximum eyeballs at minimum cost. Cheap and cheerful.
Of course, there are a bunch of problems with this approach – eg, the newspapers have already been taken a long way downmarket so there’s not much room at the bottom.