Cirrus Media hives off another title with Sterling Publishing picking up Lawyers Weekly
Australia’s biggest business to business publishing house Cirrus Media has continued its move to sell off less profitable titles, selling Lawyers Weekly to the rapidly-growing Sterling Publishing.
The move comes just weeks after Cirrus, formerly Reed Business Information before being acquired by private equity last year, sold off its media title B&T and Travel Weekly to its publishers.
Sterling’s group publisher Alex Whitlock said: “We’ve strategically built our portfolio of titles around real estate, financial services, investment and professional services. The opportunity to acquire such a respected title as Lawyers Weekly was one that we could not afford to miss. The brand will enhance our existing stable of titles while enhance our audience reach across Australia’s professional services sectors.”
Maybe Alex should go back to Cirrus, the grammar in the second last paragraph is pretty bad
Hi Grammar,
You’re right, that was an absolute shocker – the problem of getting info on deadline.
However, I’m afraid I won’t be coming to join you back in the Cirrus offices in Chatswood any time soon.
Cheers,
Alex – editor, Mumbrella
“Australia’s biggest business to business publishing house Cirrus Media” According to who? Are Cirrus the biggest B2B publisher? How is this substantiated?
p.s. If you Google ‘Lawyer Jokes’ Lawyers Weekly is the #1 organic search result.
Seems that the new blood is making some changes, and about time.
The majority of the titles and web sites in the stable are beyond repair.
Having Oz Doc, Medical Observer, and Money Management are the cash cows, the rest are a nuisance, and should be bleed off quickly.
Whilst the morale is at a new time high with the departure of the old guard, the worry is that the changes are too late, and deep cuts will be required.
Also, Cirrus tagline is “A content marketing Agency”…. although they are not in the 1st page of the SERPS.