Citizen Watches appoints Torstar Communications

Citizen Watches has appointed Torstar Communications to launch a campaign for a new limited edition watch.

The announcement:

Torstar Communications is excited to launch Citizen’s new limited edition Satellite Wave-Air watch in October.

The appointment will see Torstar Communications work across the campaign launch and product awareness until the end of the year.

Citizen Watches joins a growing portfolio of new client wins to the Torstar stable including adidas, Camper, Ultraceuticals and Sukin.

Torstar has over 8 year’s category experience working with a portfolio of accessories and watches under the Fossil Group.

Citizen have a new international mandate for their brand which sees the average price point increase and are focusing on growth for products using satellite technology.

Source: Torstar press release.