City of Karratha reveals brand positioning ‘Karratha is calling’

February 6, 2019 3:31

The City of Karratha has unveiled its new brand positioning ‘Karratha is calling’ in a campaign created by 303 MullenLowe.

‘Karratha is calling’ aims to debunk the perception that Western Australia’s Karratha is simply a mining town.

Instead the ad boasts its hidden lagoons, mountains, beaches and community.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

303 Mullenlowe City of Karratha Karratha

1 COMMENTS

Gosh 7 Feb 19

The amount of people that worked on this seems almost bigger than the city of Karratha!

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