Clark Rubber dusts off 1970’s ‘Better than a beach’ jingle
Retailer Clark Rubber has revived a jingle last heard in the 1970s in a campaign to promote its new range of swimming pools.
The campaign was created without using an advertising agency, and is set to launch on Monday 13 August.
In a press release, the advertiser provided the lyrics for the jingle: ‘Swimming, soaking, splashing, joking, playing after working hard, Clark Pools, better than a beach in your own backyard.’
Yay! I’m singing along already!
We had a Clark Rubber pool when I was a kid in the 70s. I still have the 10-inch scar on my arm from when it collapsed and flooded the garage! Now those were the days, I tell you!
Wow!
Was the jingle a product of original agency Clemenger Retail (precursor of Clemenger Harvie)?
I think their real problem is that many people are surpised the company still exists!