Clarke unveils News Corp restructure
Julian Clake
New News Corp boss Julian Clarke has announced changes which see the company unwind some of the centralisation instigated by his predecessor Kim Williams.
Under Williams, the company pushed to a philosophy of single management structures for each state. Since his sudden departure, this has led to criticisms that the new structure saw advertising revenue seep away. Under Williams, the company’s advertising sales strategy and marketing functions became much more centralised around its Sydney headquarters.
Today’s announcement – in an all staff email from Clarke – sees a change of emphasis back towards state teams selling advertising and more local marketing decisions. Most of the announcements focus on NSW and Victoria.
A little too late for these changes…..advertisers jumped 12-18 months ago.
Not enough localisation. Every one of those products needs ownership. And somd of the people on ivory towers are simply not ecperienced enough.
@Interesting; stand by for even more rate slashing to try to buy business back. If they go any lower under cost prices in some suburban markets, they might as well close the newspapers and hand out money to local businesses – it’d be cheaper.
Back and forth this company…never moving forward.