There was a young couple who lived in a shoe (between the hours of 9am and 5.30pm)

Here’s a nice PR stunt.

To launch a new range of Clarks shoes, the brand created a giant pair of shoes and found a couple to “live” in them for a week at Westfield Parramatta.

Presumably finding an old woman to live in the shoe would have been ageist.

However Dr Mumbo notes that the press release does use a rather massive get-out clause, describing the couple as living in the shoe “during centre opening hours”.

Nonetheless, a good stunt for Pacific brands from Whybin\TBWA\Tequila, Mediacom and DEC Communication.