Clemenger BBDO Melbourne named as Victoria’s Department of Transport agency of record

Andrew Banks

March 29, 2022 10:36

Clemenger BBDO Melbourne has been appointed as the Victorian Government’s Department of Transport creative lead agency of record, taking on responsibility for brands including Public Transport Victoria, VicRoads and Regional Roads Victoria.

The appointment – understood to be taking over from VMLY&R – will see Clemenger BBDO Melbourne develop engaging communications to encourage commuters back onto all modes of public transport, manage road congestion and disruptions messaging and promote safety for all Victorians when travelling by road or public transport.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics