Clemenger BBDO ramps up media as Omnicom integration takes hold
New Omnicom Oceania CEO Nick Garrett is looking to "redesign the model and transform" the group
Clemenger BBDO is beefing up its media arm, moving to harness Omnicom Media Group’s buying clout as the network doubles down on a more unified, post-consolidation model.
The Omnicom-owned agency has created the new role of national head of digital to work directly under its recently appointed chief media officer, former PHD executive Stuart Bailey.
According to a job advertisement, the role will get the “best of both worlds — without compromise”, offering the “buying power and reach” of OMG alongside the “agility of an independent”.
