Clemenger BBDO Sydney, Finch and Facebook release documentary about sexism in the tech industry based on 1970s Playboy shot ‘Losing Lena’

November 20, 2019 9:10

Clemenger BBDO Sydney, Finch and Facebook have come together to create a documentary about Lena, the woman whose 1972 Playboy image became the test image for digital photo coding, and remains the most famous test image in the world.

In conjunction with Creatable and Code Like A Girl, the documentary, titled ‘Losing Lena’, examines the impact the image had on excluding women from the tech industry.

The documentary draws a thread between the ongoing popularity of the Lena image and the bias women in STEM industries continue to face.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ally Watson Ben Coulson Clemenger BBDO Sydney Code Like A Girl Creatable Facebook Finch Kamber Kyra Bartley

2 COMMENTS

Award play 21 Nov 19

And nothing else. Cynical grab for recognition. Clems is only Clems if they win awards. What a horrible way to live

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[Name edited under Mumbrella's comment moderation policy] 28 Nov 19

Soz

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Clemenger BBDO Sydney, Finch and Facebook release documentary about sexism in the tech industry based on 1970s Playboy shot ‘Losing Lena’

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