Clemenger BBDO Sydney wins the creative account for Demazin

January 15, 2020 10:21

INova Pharmaceuticals’ Demazin has awarded its creative account to Clemenger BBDO Sydney, following a competitive three-way pitch.

The agency will immediately begin work on relaunching the brand, briefed with finding a disruptive way to refresh and modernise its marketing. Clemenger BBDO Sydney will aim to make Demazin relevant to a new generation of parents.

Clemenger BBDO Sydney has been tasked with refreshing the Demazin brand

Whilst partaking in the pitch, Clemenger BBDO Sydney undertook qualitative research to discover what parents look for in a cold and flu brand.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Clemenger BBDO Sydney Demazin Filomena Maiese Pete Bosilkovski

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Clemenger BBDO Sydney wins the creative account for Demazin

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