F.Y.I.

Clemenger BBDO’s ‘Hi-vis Humanity’ campaign fights transport worker abuse

October 12, 2023 10:30

Clemenger BBDO has launched a new campaign fighting transport work abuse, asking passengers to see the people behind the uniforms. Australian textile artists were commissioned to bring their hi-vis vests to life, encouraging ‘Hi-Vis Humanity’.

The announcement:

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Clemenger BBDO’s ‘Hi-vis Humanity’ campaign fights transport worker abuse

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