Clemenger chairman Robert Morgan says marketing can lead economy out of depression

The advertising industry is experiencing a lack of leadership and a lack of confidence and needs to better demonstrate “just how potent” advertising can be according to Clemenger Group executive chairman Robert Morgan.

Speaking at yesterday’s Mumbrella360 Question Time Morgan said: “I’m concerned that there is a lack of confidence not only in the economy, and the government and leadership is a big issue. I’m worried there’s a lack of confidence in the way we’re leading this industry.

“I don’t get the sense that we’re behaving in the way that we need to in terms of demonstrating just how potent what we do is and how the economic welfare of this country to a very large extent can be in our hands.

“I get the feeling there is a lack of belief, lack of confidence in our ability to do what we actually know we can do and that is grow businesses by advertising. If you get out there and you advertise you will grow things. What worries me is we’re not doing a good enough job telling our clients and in a sense ourselves just how good we can be.”