Clemenger Group takes stake in rural agency Redhanded Creative

The Clemenger Group has taken a stake in specialist rural and regional communications group, Redhanded Creative.

Clemenger Group executive Rob Morgan said the move was a specialist play in a market sector focused on the agribusiness, food, fibre and health related industries.

He said in a statement: “Many people would be unaware that the food related economy employs 17% of all Australians. To put this in to perspective, the mining industry employs just 2.2%. Many of these people live and work in rural and regional Australia. In fact 7.5 million people live outside capital cities and the regional advertising market alone is presently estimated at $2.75 billion,” said Morgan.

“For more than a decade, Redhanded has demonstrated a unique understanding of this category, not only in terms of stand out creative advertising, but also Digital, Media and Research. It is a truly integrated communications business and we’re thrilled to have forged a partnership with them.”