Clemenger helps schools get out of the classroom

Tim Burrowes

July 24, 2009 2:08

NAB’s Schools First initiative is the focus a campaign created by Clemenger BBDO designed to encourage schools to collaborate with community groups.

The TVC will run on Channel 7 as part of a partnership with Seven Media Group that also includes Home & Away sponsorship, Sunrise weather sponsorship, advertorial in Pacific Magazines titles and Yahoo 7 sponsorship.

Clemenger BBDO produced the 30 second advertisement which was directed by Nick Robertson from Plaza, with Zenith Optimedia handling the media.

The NAB-supported Schools First project is believed to be the largest corporate-backed initiative of its type undertaken in Australia.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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1 COMMENTS

sharni potts 8 Aug 09

Hi,
im a dance student at university and i was interested in using the backing music for this add for a choreographic assignment. would you be able to tell me the title of the song? thanks

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