Clemenger takes Gold Siren for weak bladder radio ad

Tim Burrowes

May 7, 2010 9:37

Commercial Radio Australia has awarded Clemenger BBDO Melbourne the Gold Siren for best radio ad of the year, marking the third time the ad agency has won the top gong in the six years of the awards.

The ad, called “Clothes” for hygiene product Tena, was written by Julian Schreiber and Tom Martin.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.