Clems and Colenso lead the pack in Direct Lions shortlist

Tim Burrowes

June 19, 2011 6:11

The first shortlisted agencies for the Cannes Lions have been revealed with 14 Australian and eight New Zealand entries on the list for direct marketing.

The list is dominated by Clemenger Group agencies, with Clemenger BBDO Melbourne picking up four listings and Colenso BBDO Auckland picking up seven.

Whybin TBWA Sydney picked up four shortlistings.

Other work included independent Sydney agency The Hallway for Servcorp.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

5 COMMENTS

me 19 Jun 11

oh yeah!

User ID not verified.

Woof 19 Jun 11

So, an agency on each side of the Tasman managed to get shortlisted to for separate implementations of the same idea… for the same client?

Cannes has gone to the dogs.

User ID not verified.

John Grono 20 Jun 11

OK … it must just be me … but I can’t see any duplication across the Australian and NZ lists. Woof, let me in on it please.

User ID not verified.

Maria 20 Jun 11

Come on John – Dog-a-Like and Doppleganger – both using face recognition technology to match you to a breed of dog, both for Pedigree Pet Adoption -could the idea be any similar???

User ID not verified.

John Grono 20 Jun 11

Thanks for clearing that up Maria. Don’t have the app … would rather spend time walking my dog in the park. His face recognition instinct is flawless!

User ID not verified.