Clems dominates MADC Awards shortlist

Clemenger BBDO Melbourne is looking like it will dominate the Melbourne Advertising & Design Awards this year, with more than double the number of finalists than the second most shortlisted agency.

Clems has 35 finalists while Grey Melbourne has the second highest tally with 17.

However, Clems’ dominance is no match from that showed by GPY&R Melbourne last year, which had 38 finalists compared with Clems’ 17. But the Patts did not enter this year claiming it did not have the budget.

DDB, AJF, Leo Burnett, JWT and BMF also look like winning metal, as well as the troubled Publicis Mojo.