Clems gets down with Carlton Draught for radio award

Tim Burrowes

January 19, 2011 3:25

Clemenger BBDO Melbourne’s ad for Carlton Draught lampooning brands’ attempts to get down with the kids was the big winner of the latest round of Commercial Radio Australia’s Siren Awards.

“Mos Def Freshest Draught Beer”, written by Richard Williams and Anthony Phillips, won the overall, campaign and single categories.

Judge Dean Hunt from ad agency BMF said: “They were well written, with great use of voice over and most of all, entertaining. There were four or five very good radio campaigns to pick from in this round.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.