Clems’ Paul Reardon joins Whybins Melbourne as ECD

Whybin\TBWA\Melbourne has appointed Paul Reardon from Clemenger BBDO Melbourne to fill a new role of executive creative director.

Reardon is the second heavyweight creative Whybins has poached from Clems recently, long-serving Damian Royce having joined as digital creative director last month.

The appointment will mean more creative firepower for new accounts such as ANZ, and more cover for chairman and regional ECD Scott Whybin.

Whybin has hinted that he may appoint another ECD to work alongside Reardon to mirror the creative joint-ECD structure of the Sydney office.