Features

‘Clients still see media relations at the heart of PR’: Robyn Sefiani reflects on life after winning at CommsCon

After co-winning Mumbrella’s CommsCon Award for Midsize PR Agency of the Year, Sefiani Communications’ founder Robyn Sefiani reflects on challenges the agency has faced, embedding a sustainable culture and maintaining strong momentum.

Abigail Dawson

December 18, 2018 8:48

What has been the biggest change for Sefiani Communications Group since co-winning Midsize PR Agency of the Year at Mumbrella’s CommsCon Awards in 2018?

The significant change for us this year was the smooth transition of Sefiani Communications Group (Sefiani and sister agency Kite) leadership. Justin Clark was appointed Managing Director on 1 July and after nearly 19 years at the helm, I moved to the new role of Chairman and Reputation Counsel to focus more on expanding our issues, crisis and reputation management practice.

Justin and our talented senior leadership team are doing a fabulous job as our next-generation leaders and it’s an exciting time for us and the agency’s development. We’ve just entered our twentieth year with vibrant and ambitious plans for continued growth and innovation.

How does Sefiani keep its momentum going to win more awards?

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.