Clipsal 500 V8 race on the hunt for ad agency
The Clipsal 500 is hunting an agency to handle the advertising brief for the annual Adelaide V8 motor racing event.
The South Australian Motortsport Board, the statutory corporation responsible for staging the event, has put out a tender for an agency to work on the business from June 1 this year – in preparation for next year’s event – to 2013.
The agency’s responsibilities will be to develop a communications strategy and plan to achieve sales targets; develop creative concepts; supply proposals and quote prior to the commencement of each project; and report regularly to the marketing committee and board.
Media planning has also previously formed part of the advertising contract which may continue depending on the agency’s media capabilities.