Clive Dickens on Optus Sport leaning into content investment as other telcos pull back

Optus will broadcast the final of UEFA’s Euro 2020 football tournament this Monday, 12 July, and the day after the final of the Copa America, via its Optus Sport platform.

Australians have been able to watch both tournaments over the last month either by subscribing to Optus Sport or with a free subscription that comes with most Optus mobile, home phone or internet plans, and speaking with Mumbrella, the telco’s Clive Dickens says there won’t be any backward steps in the future in terms of its content investment.

Vice president of TV, content, and product development at Optus Sport, Dickens contrasts the platform’s ongoing investment in sport, particularly in football, with competitors. “We’ve seen other telcos around the world pull back from content investments.

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