Clive Palmer outspending the major parties by millions

The Labor and Liberal parties have spent millions of dollars mounting their federal election campaign, but their pockets don’t go as deep as Clive Palmer’s.

From January 1 to April 15, the Labor party has spent $3.97 million on digital advertising across all Google and Meta platforms, which include Google search, Youtube, Instagram, and Facebook. This also includes a modest $6,300 spend on Snapchat, a platform with a largely underage userbase.

The Liberal Party has been more modest with its advertising spend, shelling out $2.08 million across the same platform, avoiding any Snap spend.