CMOpinion: It’s 143 days until Christmas. How exciting! Or is it?
With under five months to 25 December, Christmas campaigns might be the last thing on your mind. If you haven’t started, you’re late. And if you have, what if things change? In her regular Mumbrella column, 8-Star Energy CMO Diana Di Cecco talks about planning.
‘Twas five months before Christmas, when all through the marketing department,
Not a creature was stirring, in anticipation of festive bombardment.
Campaign ideas should be hung by the CMO’s office with care,
But the dream of being that organised is unlikely to happen this year.
