CNN managing editor blasts clickbaiting news outlets, says media trends are leaning towards niche audiences

CNN Digital International vice president and managing editor Andrew Demaria has spoken out about the changing trends in digital media for quality content and niche, engaged audiences over clickbait news and hollow audience numbers.

Speaking about Australian media, he said outlets would soon face the question of whether their numbers were genuine figures advertisers will be interested in, or just hollow figures which provide no value.

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