Coca-Cola attributes Australian growth to success of ad campaign and energy brand
Coca-Cola Amatil has reported a 16.4 per cent rise in full year earnings to $449m, with the drinks company claiming it saw good growth in Australia following a successful summer ad campaign and growth in its energy drink brand, Mother.
Overall the company said it achieved record volume and profit in Indonesia and Papua New Guinea, with Earnings Before Interest and Taxes (EBIT) increasing by 22.1% to $61.8m. Revenue also grew 21.9 per cent and volume grew 9.2 per cent.
In Australia, EBIT increased 9.5 per cent to $549.9m, while volume grew 3.3 per cent. Coke attributed the performance to favourable summer weather – which soft drink brands heavily rely on to drive sales – together with a successful advertising campaign in December.
The company said it also benefited from increased investment in cold drink coolers. Its trademark Coke products, which comprise over 50 per cent of Australia’s total non-alcoholic ready-to-drink beverage volume, saw volume growth of over 3 per cent.
