Coca-Cola Australia launches campaign to celebrate its commitment to using 100% recycled plastic bottles
Coca-Cola Australia has launched a campaign, from Ogilvy, to promote its new commitment to reduce plastic waste and packaging by making its bottles out of recycled plastic.
The ad shows a lady bird finding a Coca-Cola bottle lying on the ground just feet away from a recycling bin. After trying to shift the bottle alone, she enlists an army of ants to carry the bottle up a tree, and drop it into the bin.
Earlier this year, Coca-Cola Australia announced that seven out of 10 of Coca-Cola’s range of bottles will be made from 100% recycled plastic by the end of 2019, making Australia the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100% recycled plastic.
Whilst I applaud the message, shame they’re communicating how to do it wrong. You can’t just put the bottle into the recycle bin with the air trapped in it and the lid on – it’ll shoot off when crushed and damage the machines. You need to crush the bottle first and then put the bottle on. Seems trivial, but it’s an incredibly important step and it’s mis-educating well intentioned consumers as a result.
So Coke would totally be on board with expanding the recycling cash-back scheme then?
They do support CDS and are making efforts to expand it for greater impact: http://wastemanagementreview.c.....recycling/
Geez…. they’re missing Derek at Ogilvy
Load of crap, bottle lids are different plastic to bottle . That includes the ring left on bottle after cap is removed. Can’t
Be recycled together as they will make plastic separate and weak in molding.
100% recycled plastic is not stable, don’t
Believe everything your told. After its turned in to pellets and melted down, to be remolded it needs a small percentage of virgin plastic to make it rigit and strong.
Let’s just stop the bullshit all of us including Cole’s Woolies ..coke.. all. when I was a kid I never saw anything in plastic foods bread milk and we managed nicely
We have to stop what were doing and stop pretending that companies are really doing something worthwhile to help change in reality it’s no quite TRUTH .
When I was a kid their was no plastic wrap in bread food biscuits ..milk.etc
When I was a kid we didn’t need plastic.
Greed has trapped us let stop the half truth s go back to simpl
When I was a kid we didn’t need plastic.
Greed has trapped us let stop the half truth s go back to simpl