Coca-Cola launches Coca-Cola Orange No Sugar
Coca-Cola Australia has launched a new limited edition flavour, Coca-Cola No Sugar.
The announcement:
Australia, Monday 23 July 2018: Coca-Cola Australia has today announced the launch of its newest flavour innovation -Coca-Cola Orange No Sugar. The product, which combines a classic Coca-Cola taste with a hint of orange flavour, aims offer Australians a wintery twist for the cooler months.
Orange was identified as the newest limited-edition flavour as it ranks in the top five most popular fruits in Australia, with 1 in 3 Aussie fruit shoppers purchasing oranges at checkout [1]. Targeting the young adult market, the new flavour follows the success of the brand’s recent flavour innovations including Coca-Cola Raspberry, Coca-Cola Plus Coffee No Sugar and Coca-Cola Ginger. These innovations form part of the brand’s strategy to recruit new drinkers to the carbonated soft drink category.
orange coke? is someone trippin’?
i know, the whole thing is s’posed to be about sugar but until they come out with an aftertaste-less alternative there IS no alternative!
instead of them trying to substitute sugar in one go, why not make a drink with 50% less and then try and wean us off it first and get us used to the taste.
THEN they could make 75% less sugar and then a 100% less, and forgo having to have questionable sweetener alternatives.
they could have a whole range of ’em!
They do bud, Coke Stevia, Coke Raspberry, Coke no sugar, coke Orange. All alternatives, to get a taste so similiar to sugar is slim. Not going to happen, no magic drink can do that
If there’s no sugar, does that mean it’s loaded with unhealthy artificial sweeteners?