Coca-Cola launches its own font

Coca-Cola has joined the likes of IBM, creating its own font for the first time in its history.

Announced by James Sommerville, vice president of design at Coca-Cola, the new font will be known as TCCC Unity.

Sommerville’s Instagram post reads: “Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments.”