Coca-Cola media account sees five face-off

December 20, 2013 12:26

The Coca-Cola media account pitch is understood to be down to five major players who presented their credentials to the soft drink company last week.

Mumbrella understands that those on the short list are incumbent agency Ikon Communications, MediaCom, UM, Carat and Starcom.

The Omnicom Group is not in the pitch due to agency PHD’s relationship with Pepsi in this market and the agency group’s global links to the arch-rival to Coke.

Coca-Cola South Pacific had a media spend of $22.5m last year according to Nielsen.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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