CoinJar scores partnership with Melbourne Demons, in market first sponsorship

Calum Jaspan

May 19, 2021 3:06

Melbourne-founded cryptocurrency exchange, CoinJar has announced a partnership with the Melbourne Football Club.

This is the first crypto sponsorship the AFL has seen to date, with CoinJar set to sponsor both the Demon’s men and women’s teams.

Melbourne coach Simon Goodwin with CoinJar’s CMO Dominic Gluchowski

According to CoinJar, the site has over half a million customers in Australia, stating that it “wanted a partner that could match crypto for excitement and momentum”.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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CoinJar scores partnership with Melbourne Demons, in market first sponsorship

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