Coke is planning ‘something big’
Coca-Cola is planning a major marketing push in Australia early next month, promising visitors to the coca-cola.com.au website that ‘Something big is coming’.
According to the home page of the website, a promotion is to begin on 8 April until 6 May.
Coca-Cola South Pacific would not reveal its plans, but said the activity would not be in support of a new product launch, nor is it the latest incarnation of its popular Share a Coke idea, which was extended into ‘Share a song’ late last year through a tie-up with Spotify.
Lets hope is bigger than Dominos Pizza’s “something big is coming”.
I wonder if it involves a range of new pizza toppings?
Maybe it’s Type Two Diabetes with every 10th can drunk…
Maybe they are going to own up to their part in the obesity epidemic.
A new flavour and a square bottle?
@Tony – That promotion was hilarious for Domino’s – not sure if squared edged cans will work for Coke, health and safety nightmare.
I wonder what it could be……
Not that feature film they were muttering about recently?
Could it be connected to the announcement on Bondi Iceberg’s FB feed today that the pool was out of action till Friday ‘ …due to the construction of a MASSIVE beverage filled esky”. They have invited people to ‘….come down to the Club tomorrow and watch the bizarre action from our balcony!” Anyone know anything more about either?
This will probably be the relaunch of their rewards program; an upgrade from Coke Unleashed.
A competition. Its a competition of some sort.
Coke’s latest happiness project involves a vending machine that makes people “touch” each other across borders. The front of the machine is a screen (it resembles a large window) on which you can see your counterpart hundreds of miles away. A display of colour and light is ignited when you both place your hands on the interface. It’s the latest instalment of Coke’s “Happiness” campaign and is more than likely what is about to be launched in May.
it is the new coke zero blackberry
@Adam. Yes but it’s not coke.
Hug a Coke machine for a drink??? Why don’t they do something REALLY radical and have a reverse vending machine that would accept it’s empty cans – Wow now there is an idea and they wouldn’t even have to pay an advertising agency for that one!!
Maybe they’ll say Sorry for fighting against container deposit schemes?!
I hope its the Coca Cola Freestyle Machines !