Coke launches $7m ‘Just Add Zero’ campaign

Coca-Cola is launching a $7m campaign to promote its Coke Zero product in the Australian market centred around the idea of “Just Add Zero”.

The campaign will run for seven weeks and began on January 19 across TV, digital, street sampling, out-of home proximity media, and point-of-sale. Woolworths will also feature an in-store promotion from February 19, offering a 1.25L Coke Zero for $1, redeemable with a Woolworths Everyday Rewards card.

“Our investment provides us with great opportunity to drive trial and awareness of Coke Zero and keep the brand at the top of the consideration list for Aussie beverage consumers,” said Angeline Lee, Coca-Cola Lights brand manager.