Coke: match your thirst
Coca-Cola has launched a campaign to promote its different portion sizes.
The product sizes include a 300ml can “for a quick hit”, a “spot on” 450ml serve and a 600ml bottle to quench those with “a big thirst”.
An outdoor campaign launched this week in metro and regional areas.
WOW!
“People are incapable of judging how thirsty they are and choosing appropriate size beverages, so we should use OOH to educate them.”
Or have a glass of water….
Great timing for them.
http://www.smh.com.au/lifestyl.....25wkj.html
Right around the same time as this article came out: http://www.smh.com.au/lifestyl.....25wkj.html
Coke Adds Life (where there isn’t any)
“We have had a problem to-date to driving penetration of our entry-point PET offering, as consumers were struggling to engage with the relevance of the packaging format’s key features and benefits.”
Is this really the best that they could come up with?
Where does the good old 330 / 375ml can sit?
Just noticed a typo in the ad. They have mis-spelt “hangover” as “thirst.”
“to quench those with a big desire to develop diabetes”
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