Colenso BBDO named ‘smartest’ creative agency by Warc

Miranda Ward

September 11, 2014 1:25

New Zealand’s Colenso BBDO has been named the top creative agency in Warc’s rankings of the world’s best strategic thinkers, as measured by wins at effectiveness awards shows.

Whybin\TBWA Australia snagged fifth place while McCann Melbourne came in at 17th.

Worthington

Colenso BBDO, Mumbrella’s Creative Agency of the Year, grabbed the top place off the back of work for Tip Top and Mountain Dew. The agency’s ECD Nick Worthington will be presenting a keynote at Mumbrella’s upcoming BEfest conference. Worthington will discuss the agency’s philosophy of “Love & Trust” and share the story of its six year journey away from traditional advertising.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.