Coles 360 expands to Coles Liquor Group

July 11, 2024 5:20

Coles has expanded its retail media business Coles 360 to its liquor portfolio, making it the only retail media network offering a food and drink proposition in Australia.

Coles Liquor supplier brands – Liquorland, Vintage Cellars and First Choice Liquor Market – will now be able to connect with their customers across the growing omni-channel network.

“We are excited to work with the Coles Liquor Group suppliers to help them connect with their customers in new ways and extend their reach to Coles supermarket customers by leveraging our extensive existing retail media network,” said Paul Brooks, general manager of Coles 360.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.