Coles adds DDB and TBWA to supermarkets roster

Tim Burrowes

March 28, 2020 11:57

Coles supermarkets has widened its agency roster, with DDB and TBWA joining lead agency Big Red.

Big Red has been on the Coles account for a decade, with founder Ted Horton the architect of the brand’s in-your-face “Down Down” messaging featuring giant red hands and Status Quo.

Big Red’s 2013 Status Quo campaign helped reinvigorate Coles sales

Both DDB and TBWA have both been working on Coles Financial Services since last year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.