Coles brings The Wiggles into the fray
Coles have rolled out its latest weapon in its war with Woolworths – The Wiggles.
The children’s entertainers are fronting the latest offering from Coles which focuses on discounted nappies. It offers 108 Wiggles-branded BabyLove nappies for $27.
The moves comes a week after Woolies launched a price offer on nappies. The ad was so heavily promoted it was recorded by Ebiquity as the second most played primetime metro ad last week.
This story needs a complete re-write – You have ‘Woolies’ and Coles all over the shop.
– PTP..
How much longer is this going to go on before there’s a class action from corner stores for anti-competitive behaviour?
cigarettes and beer for 10 year olds will be next
Aren’t The Wiggles rich enough already?
thats it for me and the wiggles…low
It’s so interesting to see Woolworths imitating a resurgent Coles. In the last week alone they have used a green boxing glove (instead fo the red hand) and started Fulton’s recipes (in response to Curtis Stone’s food).
C’mon Woolies – get back to leading.
Stop following.
genius,
it’s interesting to see woolies is now the follower…but i’m not under estimating them, they are still making a s**t ton more $$$
Ban the coles Ads!!!
Do you work at Woolies 3:25?
Sing along: “Down, down, Wiggles’ reputation is down!”