Coles ditches Status Quo song in new ‘Down Down’ ads
Coles has unveiled a new campaign which sees the supermarket focus on its freezer aisle as it speaks directly to families, but the supermarket appears to have done away with Status Quo ‘Down Down’ soundtrack.
Created by Big Red, the new campaign focuses on the new additions to the ‘Down Down’ product lines with two Coles employees addressing the camera directly about the savings interspersed with shots of families enjoying the products.
However, unlike in previous ads the staff members speaking to camera are not waving the big red hands.
https://www.youtube.com/watch?v=H7kgjKHiGRU&feature=youtu.be
I swear they have not ditched the big red hand as I can still see it throughout the ad. Maybe I am delusional. Is it there? Can anyone else see it? Help!
Horrible editing.
I was just thinking the same thing…
Yep, and in the 2nd ad there is most definitely a staff member with a big red hand…unless I too am losing it.
Good ploy to make us watch these otherwise uninspiring ads.
Dont stuff around with “down down”
a few years ago my office was singing that song with those hand thingees. Don’t mess with the jingle
“However, unlike in previous ads the staff members speaking to camera are not waving the big red hands”
If you slow the footage down at the 00:25 mark, you’ll see a person dressed in a Coles uniform positioned behind the checkout counter brandishing a giant foam finger
down down your horribel theme. nice editing …
Everything that’s wrong with Australian advertising in one article.
So you could say there has been a change to status quo.
Most recent Coles advertising seem to be based on the ‘insight’ that the average Australian punter is a complete imbecile so on that basis these ads are an improvement…
Nick you are not delusional, the big red hand is still there
Coles had already replaced half the band in this previous freezer TVC with a walrus, polar bear and penguins and just left the two front men http://youtu.be/B2WCfoKinQM
I guess the polar bear played hardball in the talent renewal negotiations so no more Status Quo
The fact we’re reading about and discussing this ad (in addition to being tortured by it when it appears on TV) shows what a sad state Oz adv is in
errr.. staff members are still holding big red hands… CLEARLY
A collective cheer went up around Australia when the decided to get rid of that stupid campaign…at least Status Quo made $$$
Long live quo…they couldn’t give a hoot about the ads they done…quo made heaps of $$$$¢ Maybe they will shop at woolies..go with the quo wherever they go
Whichever way you spin it, they’re tragic ads that everyone hates.
Bad advertising is a bit like infamy. Become a criminal and commit horrible crimes in order for people to notice you. Maybe shoot up an entire school or something to become a household name.
Screw trying to win people over in a genuine, likeable way. Just shit on their doorstep.
Seems to work for Coles. Maybe.
If you were in a band like status quo and get paid from Coles to do a jingle commercial song,tell me would you do it or not,,I very sure that 99.99% you do the ad, if you think and listen carefully. Down down is one of the jingles song,,the other one is is whatever you want …keep rocking all over the world and the jingles quo boys
I
Is anyone so over Christmas. It is only November.
Coles Christmas adds are driving me mad.
Can we start a petition to ban them.
Help!