Coles kicks off new collectables campaign featuring miniature books from Andy Griffiths
Coles has a new collectables campaign targeted at children, this time featuring miniature books inspired by Andy Griffiths’ and Terry Denton’s Treehouse book series.
Coles chief marketing officer, Lisa Ronson, said she hoped the excitement and frenzy around Coles’ Little Shop promotion could be extended to this iteration of the campaign.
Lisa Ronson (C) said the campaign will target children’s literacy
The past few months have been very hard and dispiriting for many home-schooling parents around Australia, but I think by channelling young people into reading like this makes me smile and very hopeful, it’s also perfectly timed. Congratulations and thank you Coles, this can be the moment we offer real change to the lives of younger Australians.