Coles admits ‘That’s annoying’ in new ad for free range eggs

Supermarket Coles once again pokes fun at the annoying nature of its “Down, Down” ads in a new spot to promote price cuts on its free range eggs

The new spot features a woman dancing through her kitchen while Casey Donovan sings as a man enjoying his soft boiled egg observes: ‘That’s annoying”.

The ad is at least the third from Coles which references the annoying nature of its jingles. In 2014 a boy asked his mother if a previous jingle was annoying, only to be told “Saving money is never annoying”.