Coles signs five-year deal with Microsoft to bring AI to supermarkets

Coles Group and Microsoft have announced a five-year partnership that will see the companies “co-innovate” on a number of AI technologies that will improve store-to-store efficiency and “enhance customer experiences”.

Coles will work with Microsoft to deliver a number of AI use cases, including Tell Coles, a generative AI model that “generates customer sentiment insights based on customer feedback surveys and delivers them to store managers to drive on-going improvement in customer experience”.

Microsoft’s machine learning models will “provide real-time, individual and family-relevant recommendations consistently across all digital channels” to shoppers, a process achieved through what the supermarket calls “hyperpersonalisation that reflects Coles’ value”.