Colgate creates head gear for the hard of hearing via VMLY&R

Colgate has partnered with sports gear manufacturer Steeden to develop a protective headgear with specialised technology to assist deaf and hard of hearing AFL players in a new campaign from VMLY&R..

Named ‘Hear Gear’ the product was ideated by VMLY&R and designed, tested and built by Steeden to create a more equitable environment for hearing impaired athletes.

Traditional headgears flush design, to absorb impact, also absorbs the vibrations that carry sound to a hearing implant. To minimise this, Hear Gear uses a new mould with redesigned padding to accommodate and channel sound to the hearing implant.