F.Y.I.

Colgate-Palmolive Australia cuts brand suitability incidents with Double Verify tools

July 28, 2025 9:25

Colgate-Palmolive Australia used Double Verify’s pre-bid brand suitability controls to significantly improve media quality in its video ad campaigns.

The announcement:

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Topics
Colgate-Palmolive DoubleVerify Maria Casas Susie Mather
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